Video branding is necessary not only for businesses, but also for social enterprises and non profits. Video branding is an essential competence youth workers can use in so many contexts to amplify their own or organisation’s work. Here we introduce a premiere of videos for 7 London social enterprises.

European Union through the programme Erasmus+ has funded a training course BOMB – Building Organisation’s Media Brand for 34 persons, coming from 10 countries, to be trained 8 days at film making. During the programme participants worked with 7 London based social startups and on 14 November we had a premier – it was a public event, translated online live:

Training course B.O.M.B – Building Organisation’s Media Brand is a two phased project, launched by Abroadship.org – a platform for opportunities abroad. First phase is a training course from 6 to 15 November, where participants create 7 videos for London based social enterprises and in the following 3 months they return to 10 home countries and produce 10 videos for their organisations.

In the modern world, that is more and more evolving around social media and online space, presence on various platforms and with more appealing channels is one of the keys to success for any brand. As Youtube became the second biggest search engine, with more than 4 billion videos viewed every day, it turned out that businesses, which use videos for their advertisement grow their revenues almost 50% more in comparison with those that don’t. But in the flood of content and creators, everyone with a smart phone can qualify themselves as a video maker today, it’s hard to stand out and be noticed.

And that’s exactly what the aim of this training course is about – to brand social enterprises by create promotional videos, that could not get unnoticed. Gathering creative youth from United Kingdom, Romania, Lithuania, Greece, Poland, Spain, Czech Republic, Latvia, Italy and Bulgaria, and several qualified international trainers with years of experiences in the field, outcome of the B.O.M.B. shall take 7 local start ups to the global level. In this prosperous week, 34 members will develop high quality promotional video material for Plan Zheroes, Kentish Town City Farm, Transition Town Brixton, Creative Debuts, The Dramarama, Pride of Venice and KBM Working Experience in London. Participants will try themselves on all stages of development, from brainstorming of idea, to bringing it to life, trough writing scripts, creating story boards, acting directing and montages of final products.

Pictures are worth 1000 words, a video of 1 min is worth 1.8 million words

Videos for 7 Social Enterprises

1 Plan Zheroes –  a surplus food charity getting great surplus food to good causes. We connect businesses with surplus food to nearby charities, who can use it through our online food donation platform.

Video: https://www.facebook.com/abroadship/videos/1162088733960724/

Video makers: Pavlina Boxanová, Despoina Skempi, Alberto Sireci, Laura Lančinskaitė

 

2 Kentish Farm –  is a community charity that helps city people connect with animals, nature and the environment. The farm is situated on a four-acre site, alongside two railway lines in the inner London Borough of Camden. We have sheep, goats, ducks, chickens, geese, three horses, two donkeys, two pigs and a cow.

Video: https://www.facebook.com/abroadship/videos/2016494041776619/

Video makers: Giulia Bernacchi, Rada Boneva, Katie Pullen, Andrada Boldis

 

3 Transition Town Brixton – a hub of different initiatives, a grass roots organisation working for a better tomorrow in a post-cheap energy, post-carbon world: the Brixton Pound (and community cafe), the Remakery (Brixton’s reuse centre), Brixton Energy and Repowering London, Incredible Edible Lambeth.

Video: https://www.facebook.com/abroadship/videos/287841818510699/

Video makers: Boudicca Pepper, Giulia Tamaro, Ringaile Juozapaviciute, Ruta Ramanauskaite, Nikita Čugunovs

 

4 Creative Debuts – Creative Debuts is a platform connecting and celebrating the brightest emerging artists and designers. Creative Debuts was born out of the frustration, the lack of opportunities available for emerging artists, a community with the sole focus of putting artists first.

Video: https://www.facebook.com/abroadship/videos/185635732291554/

Video makers: Aleksandra Wolińska, Paula Romero, Julia Staniszewska, Dagmara Petersone, Elijah Peart

 

5 Nicole Tattersall with The Dramarama UK – runs public speaking training workshops for students, start ups and social entrepreneurs. Training has been delivered on a not for profit basis in central London, as well as with young people from different countries, PriceWaterHouseCoopers and most recently, the University of London (SOAS), in collaboration with a former BBC Newsreader.

Video: https://www.facebook.com/abroadship/videos/1012083508975219/

Video makers: Jelena Kosmaca, Paula Gabriela Pintea, Daniel Costin Voincescu, Martin Kasperlik, Monika Kocmánková

 

6 Pride of Venice –  is a small family run café and restaurant, serving local community with morning breakfast and afternoon lunch. 

Video: https://www.facebook.com/abroadship/videos/2238460499729855/

Video makers: Jelena Kosmaca, Paula Gabriela Pintea, Daniel Costin Voincescu, Martin Kasperlik, Monika Kocmánková

 

7 KBM Work Experience in London – is the traineeship agency, that offers a wide range of services to students in different areas: education, digital & social media marketing, training and recruitment, accountancy and business advisory services. Organisation has been sending/hosting trainees, young graduates and students for various Erasmus+.

Video:  https://www.facebook.com/abroadship/videos/192393868351786/

Video makers: Nikolas Vasiles, Petya Nikolova, Martina Veleva, Alicja Stebinska, Enrica Cuccarese