Online course: Wharton Business Foundations Capstone (part of a long term online programme: Business Foundations)

Dates: any time

Duration: 7 hours

Rating: 4.6 / 5.0 out of 260 ratings (see top rating courses here)

Participating countries: any country

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Organizer: University of Pennsylvania at Coursera


  • FREE
  • $49 with sharable certificate

Wharton Business Foundations Capstone

Wharton’s Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.



WEEK 1: 1 hour to complete

Start Here

Welcome to the Business Foundations Capstone Project! We’ve used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.

Welcome to the Business Foundations Capstone Project!
Course Format, Grading and Expectations
Capstone Project Timeline: Check Your Progress Here!

WEEK 2: 1 hour to complete

Choosing your Project and Videos for Review

In this module, you’ll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you’ll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.

Introduction – Framework
Cost, Quality, Variety, Responsiveness

WEEK 3: 4 hours to complete

Marketing Plan for Review

In this Module, you’ll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you’ll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.

Strategic Marketing Flip Chart
How Can Customer Centricity Be Profitable
Customer Retention
Customer Development
Brands and Digital Marketing
Customers and Digital Marketing
Reputation and Reviews
Product Life Cycle
More Examples of Influence
More Examples of Influence – Part 2
Pricing Strategies 3 – Psychological Factors
Distribution Strategies 1 – Introduction
Distribution Strategies 2 – Channel Design
Horizontal Conflict

WEEK 4: 3 hours to complete

Preparing the Rough Draft, and Accounting and Finance Videos for Review

Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.

Accounts Receivable
Estimating Uncollectible Accounts
Accounts Receivable Disclosure Example
Inventory Disclosure Example
3M Company: Accounts Receivable and Inventory

WEEK 5: 1 hour to complete

Submitting your Capstone

Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can’t wait to see what you’ve come up with!

Long term online programme Business Foundations

This online course is one of the parts of long term online programme Business Foundation, provided by University of California:

Introduction to marketing 4.8 9811
Introduction to Financial Accounting 4.7 6431
Managing Social and Human Capital 4.5 2000
Introduction to Corporate Finance 4.6 4467
Introduction to Operations Management 4.5 2182
Wharton Business Foundations Capstone 4.6 260